For sales and enquiries: T 01384 374050

Nov03

Pistonhead-Kustom-Lager

Pistonhead is produced by Spendrups, Sweden’s largest brewery. It was crafted in the fantastically named ‘Brutal Brewery Workshop’, where brew masters and marketing professionals worked together to create and establish an innovative, no- nonsense approach to creating the brand.

Pistonhead launched in Sweden in 2010 and received a phenomenal response, with record sales in the first year. Pistonhead has managed to capture consumers through a subtle process of engagement linked with a strong brand image. Now in Sweden the famous skull has spawned imitation T-shirts, fans creating groups on social media and even tattoos!

Pistonhead’s launch in the UK is following the same successful format, targeting ‘attitude tribes’. The brand’s campaign includes supporting touring bands, club nights and strong social networking presence, essentially the modern way to word of mouth. Please ask one of the team for more details.

 

quick-desktop